Could Your Business Survive Without Facebook?

 

Our first year selling at the local farmer's market was brutal. Customers would come in, walk right past us, and go to another vendor with the exact same products for a higher price. We were scratching our heads for weeks. Sure, we understood that some customers prefer to stay loyal to vendors that they have seen year after year yet we saw the same trend at different farmer's markets that first year and we were puzzled. Then, move on into year two and our sales began to pick up. After speaking with other vendors we realized that some people just want to know that you are serious. They prefer a familiar face. They might visit several markets in the area and if they see you around—you are legit. So that is what we did. We signed up for several in the area plus a craft show here or there. We figured if we got our name out there that it would help. 

What didn't help though was our conviction against having a Facebook account—for business or even ourselves. People are online and when they see that you are going to be at a festival in person or you showcase the deals you will be holding there, they get excited. Even though we saw a boost in sales, it was clear that not having Facebook meant we had to be active, diligent, and proactive in expanding our customer base and keeping strong relations with our customers. I am not going to share my aversion to Facebook in this post but rather I will admit that even though it is not easy, it is possible to survive without it. Here are a few ways to help you if you decide to pull the plug on Facebook:

Deliver Quality Products

The last craft show I was at lasted for two days. The second day I had a repeat customer saying he loved my product and wanted to try a different variety. If you put out products that people love, they will come back for more. Make sure your products/services are not a one-time purchase. Keep them coming back even if you have a single product, offer upgrades, add-ons, and additional options. 

Engage in Small Talk

Get to know your customers—and your browsers. You might get into conversations with people that appreciate what you have but don't buy—at first. It might take them a time or two for them to warm up. Of course, it is possible that they are not within your demographic but that they know someone who is. If you form a relationship with them then if their sister needs what you have, they will be quick to mention you!

Be Consistent

People want to know that you are someone they can trust. If you set up at local trade shows, participate in the local parades, or advertise in their kids' high school yearbook, you are creating both trust and brand recognition. You become a familiar face and a familiar name. You might not want to purchase a billboard in your area if privacy is a concern (or your wallet) but plenty of small marketing opportunities are out there. Connect with your local Chamber of Commerce to stay up-to-date. 

Even though Facebook is a go-to for most businesses, it is not required in order to succeed as an American business. What has your experience been?

Disclaimer: This post was written 100% by me. No AI was used in the creation of the copy.